Jan
14
2012
Entrepreneurship Marketing
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Entrepreneurship Marketing $52.23 Entrepreneurship Marketing |
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Entrepreneurship $84.29 Entrepreneurship |
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Marketing $106.39 Perfect for students of all backgrounds and interest levels, Pride and Ferrell’s MARKETING 2010, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide students with the knowledge and decision making skills they’ll need to succeed in today’s competitive business environment. MARKETING 2010 includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing. |
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Entrepreneurship Marketing: Principles and Practice of SME Marketing $151.13 No Synopsis Available |
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Marketing and Entrepreneurship in SME’s : An Innovative Approach $29.06 No Synopsis Available |
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Marketing and Entrepreneurship : Research Ideas and Opportunities $116.95 No Synopsis Available |
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Business 2000: Entrepreneurship, 1st Edition $30.99 Business 2000: Entrepreneurship provides information on becoming an entrepreneur, selecting a type of ownership, developing a business plan, marketing your business, hiring and managing a staff, and financing, protecting, and insuring your business. The way this textbook can be used is unlimited! By incorporating critical thinking exercises, vocabulary building, business math, technology, and career awareness into this textbook, we’ve made Business 2000: Entrepreneurship inviting and informative. |
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Marketing 2012 $63.95 Perfect for students of all backgrounds and interest levels, Pride and Ferrell’s MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they’ll need to succeed in today’s competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times. |
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Foundations of Marketing $49.18 Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Fourth Edition includes new advertisements, photos, and screen shots throughout the text; activities contributing to a larger semester goal to create a marketing plan; boxed features highlighting text themes; and Opening Vignettes that feature engaging companies intended to spark student interest. |
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Marketing Express, 2nd Edition $63.49 Do you want a textbook that concisely covers basic marketing principles but that is up-to-date on strategies and real-world examples for sustainable marketing? MARKETING EXPRESS covers the traditional marketing fundamentals, such as product, price, distribution, and promotion, as well as today’s ever-changing marketing environment. The text also features real-world companies and brands, and explores sustainability, the role of entrepreneurship, and the need for creativity in developing successful marketing strategies in a changing environment. |
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21st Century Business Series: Entrepreneurship $18.48 The 21ST CENTURY BUSINESS SERIES is an innovative instructional program providing instructors with the greatest flexibility to deliver business content using a modular format. Instructors can create their own business courses by combining several Learner Guides in the Series to form one-semester or two-semester courses. The individual Learner Guides can also be used as enhancements to more traditional business courses or to tailor new courses to meet emerging needs. The design and content of each Learner Guide in the 21ST CENTURY BUSINESS SERIES is engaging yet easy for students to use. The content focuses on providing opportunities for applying 21st skills while enabling innovative learning methods that integrate the use of supportive technology and creative problem solving approaches in today’s business world. The ENTREPRENEURSHIP LEARNER GUIDE covers today’s most relevant business topics including the role of entrepreneurship in the global economic recovery. Information on marketing functions to reflect the latest Marketing Standards identified by the Marketing Education Resource Center is included as well as topical data on how to conduct research and the important value of research as a part of entrepreneurship. |
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21st Century Business Series: Entrepreneurship $38.95 The 21ST CENTURY BUSINESS SERIES is an innovative instructional program providing instructors with the greatest flexibility to deliver business content using a modular format. Instructors can create their own business courses by combining several Learner Guides in the Series to form one-semester or two-semester courses. The individual Learner Guides can also be used as enhancements to more traditional business courses or to tailor new courses to meet emerging needs. The design and content of each Learner Guide in the 21ST CENTURY BUSINESS SERIES is engaging yet easy for students to use. The content focuses on providing opportunities for applying 21st skills while enabling innovative learning methods that integrate the use of supportive technology and creative problem solving approaches in today’s business world. The ENTREPRENEURSHIP LEARNER GUIDE covers today’s most relevant business topics including the role of entrepreneurship in the global economic recovery. Information on marketing functions to reflect the latest Marketing Standards identified by the Marketing Education Resource Center is included as well as topical data on how to conduct research and the important value of research as a part of entrepreneurship. |
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50 Schlusselideen Management $19.8 New – Eine Entdeckungsreise durch die Prinzipien der Unternehmensfuhrung und Betriebswirtschaft Adhokratie – Balanced Scorecard – Benchmarking – Blue-Ocean-Strategie – Boston-Matrix – BPR – Branding – Channel Marketing – Kernkompetenz – Corporate Governance – Corporate Social Responsibility – Corporate Strategy – Komplexitatskosten – Customer Relationship Management – Dezentralisierung – Diversifikation – Das 80/20-Prinzip – Empowerment – Entrepreneurship – Erfahrungskurve – Die funf Wettbewerbs |
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50 Schlusselideen Management $19.8 Used – Eine Entdeckungsreise durch die Prinzipien der Unternehmensfuhrung und Betriebswirtschaft Adhokratie – Balanced Scorecard – Benchmarking – Blue-Ocean-Strategie – Boston-Matrix – BPR – Branding – Channel Marketing – Kernkompetenz – Corporate Governance – Corporate Social Responsibility – Corporate Strategy – Komplexitatskosten – Customer Relationship Management – Dezentralisierung – Diversifikation – Das 80/20-Prinzip – Empowerment – Entrepreneurship – Erfahrungskurve – Die funf Wettbewerb |
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50 Schlusselideen Management $30.85 Used – Eine Entdeckungsreise durch die Prinzipien der Unternehmensfuhrung und Betriebswirtschaft Adhokratie – Balanced Scorecard – Benchmarking – Blue-Ocean-Strategie – Boston-Matrix – BPR – Branding – Channel Marketing – Kernkompetenz – Corporate Governance – Corporate Social Responsibility – Corporate Strategy – Komplexitatskosten – Customer Relationship Management – Dezentralisierung – Diversifikation – Das 80/20-Prinzip – Empowerment – Entrepreneurship – Erfahrungskurve – Die funf Wettbewerb |
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50 Schlusselideen Management $30.85 New – Eine Entdeckungsreise durch die Prinzipien der Unternehmensfuhrung und Betriebswirtschaft Adhokratie – Balanced Scorecard – Benchmarking – Blue-Ocean-Strategie – Boston-Matrix – BPR – Branding – Channel Marketing – Kernkompetenz – Corporate Governance – Corporate Social Responsibility – Corporate Strategy – Komplexitatskosten – Customer Relationship Management – Dezentralisierung – Diversifikation – Das 80/20-Prinzip – Empowerment – Entrepreneurship – Erfahrungskurve – Die funf Wettbewerbs |
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A Chinese Economic Revolution $80.43 This powerful and meticulously researched study explores the role of rural industry and entrepreneurship in the Chinese economic miracle. Linda Grove focuses on one weaving district in North China, exploring the ways in which small industrial firms have accumulated capital, organized their firms, developed nationwide marketing networks, and promoted brands over the last century. Cutting across the conventional divide between studies of ”history” and ”contemporary economy, ” the author persuasively shows the links between traditional Chinese business practices and modern economic growth. Based on several decades of archival research, surveys, and fieldwork, A Chinese Economic Revolution provides the first English-language exploration of the business history of small Chinese firms |
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A Cup Of Cappuccino For The Entrepreneur’s Spirit $9.99 A Cup of Cappuccino for the Entrepreneur’s Spirit – find your passion and live the dream features entrepreneurs’ true short stories written to inspire, energize and teach the reader. The stories include adversities, challenges, triumphs, and successes experienced by the entrepreneur to help readers discover passion and basic principles they can use to live the entrepreneurial dream. Touching both the head and the heart, the stories feature entrepreneurs from ages 21 to 94 representing a diverse range of business types, sizes, and income levels. Stories are presented in a “can do” optimistic format, opened with relevant inspirational quotes, and closed with key success factors, recommended books, entrepreneurs’ websites, and editor’s notes. Featured entrepreneurs include Scott Klososky from Oklahoma, who sold his last company for $115M. Scott believes that building businesses is a noble act and that entrepreneurship has made the U.S. economy the powerhouse that it is. Evelyn Echols, an entrepreneur from Chicago recently celebrated her 94th birthday and is still involved in entrepreneurial ventures. Ms. Echols believes that this era is the perfect time for young people to consider entrepreneurship. Evelyn owned and operated Echols International Travel School for 35 years and just published her second book with Walter Cronkite writing the foreword. Particularly relevant in today’s economy, Katherine Sansone of SANSONE+ PR and Marketing firm in Oakland, California started a business because she was tired of being laid off and wanted to control her own destiny. She now represents notable clients worldwide and discusses changes she had to make in her business with personnel including using contract management rather than having employees. Tamara Dujmovic and Robert Sterpin, two successful entrepreneurs from Izola, Slovenia, Europe (the former Yugoslavia), discuss their business strategies and illustrate the possibilities of |
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A Successful Arab-American Marketing Strategy $84.54 New – A Successful Arab-American Marketing Strategy provides insight into how Arab Americans have gone beyond predictors of the like hood of success predicted by marketing activities and business strategies. This book will help to understand the phenomenon of the marketing strategy that mitigates obstacles and leads to successful entrepreneurship. The essential marketing principles mean the universe of entrepreneurship can be opened up to the expanses of individuals who have entrepreneurial capa |
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A Successful Arab-American Marketing Strategy $47.87 New – A Successful Arab-American Marketing Strategy provides insight into how Arab Americans have gone beyond predictors of the like hood of success predicted by marketing activities and business strategies. This book will help to understand the phenomenon of the marketing strategy that mitigates obstacles and leads to successful entrepreneurship. The essential marketing principles mean the universe of entrepreneurship can be opened up to the expanses of individuals who have entrepreneurial capa |
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A Successful Arab-American Marketing Strategy $84.54 Used – A Successful Arab-American Marketing Strategy provides insight into how Arab Americans have gone beyond predictors of the like hood of success predicted by marketing activities and business strategies. This book will help to understand the phenomenon of the marketing strategy that mitigates obstacles and leads to successful entrepreneurship. The essential marketing principles mean the universe of entrepreneurship can be opened up to the expanses of individuals who have entrepreneurial cap |
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A Successful Arab-American Marketing Strategy $47.87 Used – A Successful Arab-American Marketing Strategy provides insight into how Arab Americans have gone beyond predictors of the like hood of success predicted by marketing activities and business strategies. This book will help to understand the phenomenon of the marketing strategy that mitigates obstacles and leads to successful entrepreneurship. The essential marketing principles mean the universe of entrepreneurship can be opened up to the expanses of individuals who have entrepreneurial cap |
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A Successful Arab-american Marketing Strategy $89 A Successful Arab-American Marketing Strategy provides insight into how Arab Americans have gone beyond predictors of the like hood of success predicted by marketing activities and business strategies. This book will help to understand the phenomenon of the marketing strategy that mitigates obstacles and leads to successful entrepreneurship. The essential marketing principles mean the universe of entrepreneurship can be opened up to the expanses of individuals who have entrepreneurial capability, but have not yet become entrepreneurs. The research discussed indicates the essence of four essential marketing principles: passion, customer service, social interaction, and a profit byproduct. In this qualitative approach, successful convenience store owners tell their stories through in-depth interviews that develop into concepts and themes. |
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A-Ha! Performance: Building and Managing a Self-Motivated Workforce $24.95 A guide to intrinsically motivating high-performance workplace behavior A-ha! Performance gives managers the insights and skill sets they need to enhance employee performance in a quick and easy manner. The author s proven motivational model actually engenders employees to perform better and achieve more. Once managers master this method for self-motivating workers, efficiency and high retention rates are the common result. The book provides methods for identifying employee needs and making sure they re met, building a base of solid employee/manager relations that lead to better morale-driven performances and a happier results-oriented workforce. Douglas Walker (San Diego, CA) is cofounder of A-HA! Performance, creator of the A-HA! Performance model, and a respected speaker, trainer, executive coach, behavioral management consultant, and human capital management industry expert. Stephen Sorkin (Del Mar, CA) is cofounder of A-HA! Performance. With a unique track record in commercializing ideas into globally competing businesses, teaching entrepreneurship, and training managers in behavioral science, he focuses on business development, strategy, and marketing, as well as developing and delivering A-HA! products and services. |
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Academic entrepreneurship in instructional technology. $49.99 Academic entrepreneurship refers to any of several types of entrepreneurial activities conducted by university faculty, students, or employees. The activities it typically describes, however, are either the commercialization of university research via patenting and licensing to existing firms, or new firm formation. Academic entrepreneurship has increased dramatically in the last several decades, particularly in disciplines such as biomedical engineering, computer science, and medicine.;Little is understood about academic entrepreneurship in education, however. Key questions include the identity of the entrepreneurs, what sort of products they are creating, the challenges they face, their motivation, their resource requirements, and the role of the university in the entrepreneurial process. This study sought to answer these questions by examining the experience of 5 academic entrepreneurs in instructional technology who had created new firms. Instructional technologies were defined as a product or service with an educational, instructional, or learning goal that used technology to achieve that goal.;Findings reveal that academic entrepreneurs in instructional technology tended to be male, both tenured and non-tenured, and active researchers, and they created a variety of types of products for different audiences. They were motivated by having a tangible impact on real-world issues. Although this study did not rigorously examine the personality characteristics of those profiled, the characteristics of proactiveness, entrepreneurial self-efficacy, and tolerance for ambiguity were most apparent among those interviewed. Time was the most critical resource for them, followed by human capital and money. This study found that they key challenges for these entrepreneurs were finding sufficient time to carry out the entrepreneurial endeavor; identifying an appropriate marketing, sales and distribution channel; the adoption of technology by customers and in some cases, the |
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Academic entrepreneurship in instructional technology. $49.99 Academic entrepreneurship refers to any of several types of entrepreneurial activities conducted by university faculty, students, or employees. The activities it typically describes, however, are either the commercialization of university research via patenting and licensing to existing firms, or new firm formation. Academic entrepreneurship has increased dramatically in the last several decades, particularly in disciplines such as biomedical engineering, computer science, and medicine.;Little is understood about academic entrepreneurship in education, however. Key questions include the identity of the entrepreneurs, what sort of products they are creating, the challenges they face, their motivation, their resource requirements, and the role of the university in the entrepreneurial process. This study sought to answer these questions by examining the experience of 5 academic entrepreneurs in instructional technology who had created new firms. Instructional technologies were defined as a product or service with an educational, instructional, or learning goal that used technology to achieve that goal.;Findings reveal that academic entrepreneurs in instructional technology tended to be male, both tenured and non-tenured, and active researchers, and they created a variety of types of products for different audiences. They were motivated by having a tangible impact on real-world issues. Although this study did not rigorously examine the personality characteristics of those profiled, the characteristics of proactiveness, entrepreneurial self-efficacy, and tolerance for ambiguity were most apparent among those interviewed. Time was the most critical resource for them, followed by human capital and money. This study found that they key challenges for these entrepreneurs were finding sufficient time to carry out the entrepreneurial endeavor; identifying an appropriate marketing, sales and distribution channel; the adoption of technology by customers and in some cases, the |
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Addictive Entrepreneurship: How to Achieve Success With the Character Traits You Already Have $19.95 Allan J. Katz,Paperback, English-language edition,Pub by Loyalty Marketing Institute |
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Anything For A T-shirt $19.95 Fred Lebow was a dreamer, the kind of dreamer who pursued his dream and made it a reality. And the world is still reaping the rewards. So begins this uplifting chronicle of a humbly born Holocaust survivor who parlayed natural marketing smarts–and a vision–into a major position in recent American sports. He started the New York City Marathon, an event that transformed footracing from an elite, austere sport into a wildly applauded, attainable pursuit. Forging a path across the city’s five boroughs, the Marathon covers a daunting 26.2-mile course. Ron Rubin’s fascinating book tells how Lebow popularized the race. With a stroke of marketing wizardry he turned it into the world’s largest block party: a gritty mix of urban theater and kindly entrepreneurship. It honored the spirit of the moment, imbued competition with joy, and celebrated play. In so doing, it put winning within the realm of every man and woman became a race for all runners. Lebow mainstreamed the notion of marathoning into popular culture; some half million Americans now run marathons. Finally, the book describes how Lebow scored his greatest personal victory by racing in the marathon he had created even after being diagnosed with brain cancer. |
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Applied Marketing Management $97 Faustino Taderera, the most published, polished and celebrated Marketing, International Business and Supply Chain academic, icon and guru in Africa, wrote this book in Applied Marketing Management as an advanced course at undergraduate and postgraduate level and covers topics like:- marketing plans; sustainable competitive advantage; core competencies; buyer and consumer behaviour; product, corporate and national branding; mergers and acquisitions; globalization strategies for firms and nations; segmentation, positioning; vision, mission, objectives, strategies; tendering; Ansoff Product- Growth Matrix; the BCG Matrix, Porter’s generic strategies; Entrepreneurship; TQM; ethics; corporate governance; social responsibility and the sensitive political angle of business and society. |
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Back To Basics-Biblical Principles For Leading And Managing In The 21st Century $10.56 A provocative down-to-earth functional approach for developing high-octane motivating skills to build race-ahead pace-setting organizations — religious and non-religious based on Biblical principles. Lt. Colonel Kalivoda demonstrates that effective utilization of position and power is fully realized through dedicated service to those entrusted to us — The Ones Who Get It Done. Keeping leadership and management simple in today’s high pressure stress filled environment are brought into sharp focus. Hence, Back to Basics — The Holy Bible. This fast-paced work zeroes in on the dignity of man — recognizing and treating associates as children of God rather than “your people”. Reliance on others is paramount. You’re prompted to know yourself first on a journey through the book with the author. Contemporary “buzz words” as empowerment, entrepreneurship, synergism and servant leadership are shown to be nothing new. Secular thought on the subject is depicted as repackaging of common sense with Scripture references to the fact. This read will interest and influence the novice and seasoned. Use it for His glory and to your best advantage for energizing your effectiveness and realizing your goals.Author Biographical SketchLt. Colonel Kalivoda retired from the United States Air Force as Squadron Commander and Chief of Supply for the 9th Strategic Reconnaissance Wing, home of the famed SR-71 Blackbird and U-2 aircraft. He holds numerous decorations from the Department of Defense, Joint Military Services and Department of the Air Force for his leadership capability. He is a graduate of The Ohio State University with a BSBA in Marketing, The University of Nebraska with a MA inBusiness Management, The Air Force Air Command and Staff College and The National Defense University. He is active in his parish and local communities in various capacities. He resides with his wife Rose and they are blessed with 4 children and 3 grandchildren. KalcoLtd@aol.c |
