Book Review: The Art of the Start by Guy Kawasaki

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything is not the latest business book to hit the market (the copyright is 2004).  It’s not even the author’s (successful Silicon Valley entrepreneur Guy Kawasaki) latest publishing.  However, many believe it is without a doubt one of the greatest books for Entrepreneurs to date which is why it is being showcased on this site.  The high praise it has received from many of today’s prominent business icons is justly deserved.

Some highlights:

On “starting the business”

Make Mantra – Instead of a mission statement and all the baggage that comes with it, craft a mantra for your organization.  Mantras are short and sweet but evoke power and emotion simultaneously.

Use Prototypes as Market Research – The wisest course of action is to take your best shot with a prototype, immediately get it to market, and iterate quickly.

On “pitching the business”

Explain Yourself in the First Minute – Once the audience has learned what you do, they can listen to everything else with more focused perspective and cut you the slack to indulge in a few digressions.

Observe the 10/20/30 Rule – a good guideline for content, length, and font of a pitch: ten slides, twenty minutes, thirty point font

On “writing a business plan”

Pitch, Then Plan – A good biz plan is a detailed version of a pitch – as opposed to a pitch being a distilled version of a business plan.

How to Make the Plan Stand Out – 4 ways:

1. Have a credible referral source bring it to the attention of the reader.
2. Provide a list of customers the reader can call to discuss how much they need your product or service.
3. Ensure the plan is infused with real world knowledge.
4. Include diagrams and graphics to explain complex points.

On “bootstrapping”

Manage for Cash Flow not Profitability – On paper, your organization will appear to be less profitable; however, paper profits are a secondary consideration for a bootstrapper.

Build a Board – Good guidance is always valuable.

On “being a Mensch”

Mensch is a Yiddish term for a person who is ethical, decent, and admirable.  According to Guy, “the three foundations of menschhood are helping lots of people, doing what’s right, and paying back society.

 

About the Author

I am not a successful billionaire entrepreneur.  I have not started the next Microsoft, invented the next breakthrough consumer product, or sold my business for a ridiculous gain.  I am nota business expert by any means.

I am probably very much like you.  A young, ambitious entrepreneur with a great interest in business, adventure, and living life to the fullest who is anxious to make his or her mark on the world.  I am writing this blog as a source of information, inspiration, and entertainment for similar people to myself as we take the plunge into and entrepreneurial life.

Hope you enjoy,

Jake Adams

www.ENTREPRENANT.us

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Advising Entrepreneurs $35.99 This valuable book helps financial advisors address the needs of their entrepreneurial clients. Most people opening their own businesses are experts in their fields. But when it comes to the vital intricacies of running a successful business, many entrepreneurs find themselves struggling to survive.With more and more people starting their own small businesses, a growing need has developed for expert guidance to help today’s entrepreneurs face their new legal, tax, and financial challenges. Advising Entrepreneurs helps financial advisors address the special needs of their entrepreneurial clients. It provides a comprehensive approach to growing wealth, shielding business assets from liabilities, lowering taxes, and much more by promoting prudent risk-taking. Marc Lane (Chicago, IL) is a business and tax attorney. He is a Master Registered Financial Planner, Registered Financial Consultant, and Certified Investment Specialist. He has authored thirty books, is an Adjunct Professor of Business at the University of Illinois College of Business Administration’s Institute for Entrepreneurial Studies, and an Adjunct Professor of Law at Northwestern University.

Transformational Philanthropy: Entrepreneurs and Nonprofits $59.48 Transformational Philanthropy: Entrepreneurs And Nonprofits Is A Practical Guide On Attracting Entrepreneurs To Nonprofit Organizations As An Investor, Donor And True Philanthropist. It Provides Insight Into The Decision Making Patterns, Expectations, And Philanthropic Behaviors Of Entrepreneurs. The Primary Use Of This Book Will Be For Those In The Philanthropic World To Understand How To Approach Entrepreneurs For Donations And Contributions. The Book Includes Real World Examples, Industry Statistics, Case Studies, Interviews, And Important How-To Tips Related To Entrepreneurs.

Finance Essentials for Entrepreneurs $24.98 Finance Essentials for Entrepreneurs is a startup owner’s indispensable guide to basic finance. In this e-book, Zafar draws upon two decades of entrepreneurial experience to provide a simple, proven method for understanding the most important elements of financial management for businesses.Zafar understands what entrepreneurs need to know about business finance. He also knows that their time is precious. In Finance Essentials for Entrepreneurs, he delivers that knowledge in practical, to-the-point language free of technical jargon and longwinded discourses and provides spreadsheet examples that are clear and relevant.

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Single. Women. Entrepreneurs. $24.48 The number of unmarried adult women actually outnumbers the number or married women for the first time in US history, according to the Population Reference Bureau, in October, 2010. Women are now earning more, going to college and graduate schools more, and finding ways to become more indepedent. Also, according to the Kauffman Foundation, single, divorced and widowed women start more businesses as entrepreneurs than men in their respective categories. This book interviews 30 single women entrepreneurs throughout the US to discern why they started thier original businesses, what the perceived advantages and disadvantages are for the single woman entrepreneur, what they each learned fromthe experience, and what advice they have for the next generation of women solopreneurs.

50 Interviews: Entrepreneurs $26.98 There are two types of people in this world; those who ponder and those who act. 50 Interviews showcases that latter, offering an honest glimpse into the mindset of a true entrepreneur. Their answers offer real life wisdom, insight and practical advice you can put to use now. These entrepreneurs are living proof that you can create something from nothing and that without risk, they can be no reward. They teach us that failure is the pathway to success, a burning passion the essential fuel, and having a purpose greater than ourselves is the key to fulfillment.

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Secrets of Successful Women Entrepreneurs $34.98 There are many successful female entrepreneurs in the UK, yet most are not well known. This book shares the inspiring stories of ten successful women with lessons on overcoming challenges, gaining motivation and turning your dreams into reality. By following the author’s Seven Steps to SuccessT you’ll be able to put what you learn to practical use. The women entrepreneurs featured include: Linda Bennett Founder of LK Bennett; Josephine Carpenter, Founder of The Big JT; Julie Meyer, Founder of First Tuesday and Ariadne Capital; Michelle Mone, designer of the UltimoT Bra; Dr Marilyn Orcharton, creator of Denplan; Geetie Singh, creator of the world’s first organic gastro pub; Dr Glenda Stone, Founder of Aurora Gender Capital Management (formerly Busy Girl); Penny Streeter, Founder of Ambition 24 hours; Helen Swaby, Founder of DeMontfort Fine Art; Yvonne Thompson CBE, Founder of the first known black-owned and run PR agency in the UK. Sue Stockdale is a motivational speaker, successful businesswoman and record-breaking explorer. She is passionate about women’s enterprise and on the Board of several organisations related to business start-up. Sue was the first British Woman to walk to the Magnetic North Pole in 1996 and has represented Scotland in athletics. She also finished runner-up in the Channel 4 show Superhuman. Sue holds an MBA in Entrepreneurship and Business Venturing.

African American Entrepreneurs $3.98 America, always revered as the land of opportunity, is rich in stories about ambitious, determined individuals who worked hard and built businesses of their own. Yet, few people know about the many African American entrepreneurs who helped shape the American dream. This collection brings their stories to life. In every century, succeeding in business has required courage, ideas, the willingness to take risks, and the desire to succeed. For an African American man or woman, building a business also meant struggling against prejudice and working even harder than many others. Those who succeed are not just good businessmen and -women, they are heroes and heroines. In this vivid, inspiring collection, you will meet more than thirty fascinating African American entrepreneurs, from the eighteenth century up to the present, who overcame the odds against them. You’ll discover little-known facts about their families, and the exciting times in which they lived. Along the way, you’ll witness the triumph of talent, ingenuity, and perseverance. Ranging from cattle ranching to magazine publishing and computers, these stories show you how: * Marie-Therese Metoyer, born into slavery, started her own plantation. * Pierre Toussaint, born a slave in Haiti, became rich as a hairdresser in New York. * Granville T. Woods, an engineer, could not find work after the Civil War because he was black. So he started inventing. During his life, he registered more than sixty patents. * Henry G. Parks, using an old Virginia sausage recipe, built a national food company. * Alphonse "Buddy" Fletcher Jr., one of Wall Street’s most successful stock traders, started his own firm before he was even thirty years old. This outstanding collection brings to light these and dozens of other exciting and surprising tales of entrepreneurs who lived their dreams. Meet the black stars who lived their dreams–from the early years to modern times Richard Henry Boyd Janet Harmon Bragg Paul Cuffe Alphonse "Buddy" Fletcher Jr. James Forten A. G. Gaston Berry Gordy Jr. Earl G. Graves Thomas L. Jennings John H. Johnson Quincy Jones Elizabeth Keckley Shelton Jackson "Spike" Lee William Leidesdorff Reginald F. Lewis "Free Frank" McWorter Marie-Therese Metoyer Oscar Micheaux Henry G. Parks Philip A. Payton Jr. David Ruggles Jake Simmons Jr. Ada "Bricktop" Smith Charles Clinton Spaulding Pierre Toussaint Dempsey J. Travis Madame C. J. Walker Maggie Lena Walker Omar Wasow Oprah Winfrey Granville T. Woods

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$20 Per Gallon: How the Inevitable Rise in the Price of Gasoline Will Change Our Lives for the Better by Christopher Steiner $12.99 4+~~Iceberg Reader~~ScrollMotion, Inc~~http://itunes.apple.com/app/20-per-gallon-how-inevitable/id321255446?uo=5~~2009 Christopher Steiner~~3.0.1~~2776101~~6595489~~http://www.scrollmotion.com/icebergreader/~~http://www.scrollmotion.com/icebergreader/

100 Rules For Entrepreneurs $8.25 100 Rules For Entrepreneurs – Lewis, Neil Harriman House – 25/10/2010

100+ Winning Answers to the Toughest Interview Questions $1.01 What do you tell a job interviewer when he asks about your background, and you know you have less experience than other job candidates? The author approaches this and other tough questions with solid advice. General tips that apply to all interview questions entail giving answers that ring true, answers that are direct and without hesitation, and answers that don’t meander, but speak precisely to the questions the interviewer asks. Books in Barron’s popular Business Success series are written for career-minded men and women intent on moving up the corporate ladder or going out on their own as entrepreneurs. These titles offer advice from experienced business managers and experts on how to prosper in the corporate world and succeed at all levels of business management.

1001 Inspirational Quotes for Entrepreneurs $19.95 Jack Burkhart,Paperback, English-language edition,Pub by CreateSpace

101 Best Businesses to Start $4.03 This premier manual for budding entrepreneurs has been completely revised to include new industries, particularly in the Internet field. Practical advice covers start-up costs, annual projected revenues, staffing information, break-even timelines, and tax information. Start-up quizzes help readers choose a business that best suits them.

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101 Small Business Ideas For Under $5,000 $26.95 Cheap and easy ideas for starting a small business 101 Small Business Ideas for Under $5,000 offers practical, real-world advice for turning ideas and skills into a successful small business. The book presents great ideas for simple small businesses that readers can undertake either full-time or in their spare time and covers all the issues readers need to know -startup costs, legal issues, accounting, taxes, and everything else. Once readers decide what business is right for them, the authors provide sensible business plans for making it happen. They show wannabe entrepreneurs how to get started, find funding, and build a sales and marketing program. Legal, zoning, and insurance requirements are provided for each business idea, as well as advice on expanding the business-and the profits. Future business owners who don”t know where to start will find everything they need here.

101 Ways to Promote Your Web Site $1.98 Increasing the chances of a website’s success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms– as well as proven techniques such as using e-mail, links, and online advertising– to increase the number of initial users and repeat visitors to a website. Invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking guidance to make their website successful, this resource is an important tool for those trying to maximize their Web promotion potential.

101 Ways to Promote Your Web Site $19.74 This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies. A personal password is also included for accessing the companion website, which provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamite public relations strategies to offline promotion and ensuring customer satisfaction, this handbook and website combined are unbeatable for helpful online promotional resources.

101 Ways to Promote Your Web Site $29.95 With hundreds of proven tips, tools, and techniques, this freshly updated edition explains how to make the most of the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing for online success. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies. A companion website provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamic public relations strategies to offline promotion and ensuring customer satisfaction, this handbook is unbeatable for helpful online promotional resources.

101 Weird Ways To Make Money $19.95 Using interviews with unconventional entrepreneurs, the author”s own wide-ranging experience with weird jobs, and extensive research, 101 Weird Ways to Make Money reveals fun, sometimes dirty, occasionally dangerous, yet incredibly profitable jobs and businesses. If you”re looking for work that suits your independent spirit and frees you from bosses and corporate cube farms, this book delivers 101 alternative ventures along with the keys to making them wildly successful.

151 Quick Ideas for Start-up Entrepreneurs $12.99 James L. Silvester,Paperback,Series: 151 Quick Ideas Series, English-language edition,Pub by Career Pr Inc

201 TIps to Start and Build Your Own Business $14.99 Being your own boss and running your own business has long been a core element of the American dream. 201 Tips to Start and Build Your Own Business is for anybody who is seriously considering starting this journey, as well as for seasoned entrepreneurs who are ready to take their company to the next level. It provides a collection of the 201 most important points any entrepreneur should consider when starting and building a business, ripped directly from the author”s years of hard work and personal experience as an entrepreneur. The book is broken up into distinct sections, organizing all points by topics. You”ll learn to deal with the variety of issues involved with starting and running your own business, including how to lay the foundation of your business, deal with finances, market your company, work with business partners, and find (and manage) the right employees.

220 Best Franchises to Buy $7.05 Now in its third edition, this total guide on franchises includes information on rapidly-growing industries including internet services, medical technology support services, electronic marketing, specialty food and coffee bars, alternative medicine and fitness, and home health services. From the Publisher From video rentals to nursery schools, mega-store competition has made it rough for solo entrepreneurs, so there’s never been a better time to reach for the security of franchise ownership. The 220 Best Franchises to Buy offers a comprehensive, soup-to-nuts handbook for anyone eager to take the leap to franchise ownership. Now in its third edition, this total guide includes information on: Rapidly-growing industries including internet services, medical technology support services, electronic marketing, specialty food and coffee bars, alternative medicine and fitness, and home health services Your legal rights, including how to negotiate the contract in your favor Tips, behind-the-scenes advice and success secrets from real franchise owners in dozens of different fields Regional opportunities, products and services Training, marketing and long-term assistance Risks versus benefits Finding socially responsible franchises Also featuring detailed profiles on all of the recommended companies, including The Athlete’s Foot, GNC, Supercuts and YogenFruz, The 220 Best Franchises to Buy gives readers a complete plan for planting a stake in the rapidly-expanding franchise world.

25 Great Guitar Solos $19.95 Making Music Make Money will educate songwriters, as well as aspiring music business entrepreneurs in the basics of becoming an effective independent music publisher. Topics include a discussion of the various roles a publisher plays in the music business: collection, administration, protection, exploitation and evaluation. A major emphasis is placed on the exploitation process, and the importance of creating a sound business model for a new publishing venture.

32 Ways to Be a Champion in Business $1.33 As a young man, Earvin Magic Johnson admired his father and other small-town entrepreneurs who created jobs and served as leaders in his Midwestern community. He worked for them, watched them, and his interest in building communities through economic development grew even while his basketball career flourished. His fame as an NBA star gave him access to some of the most successful business leaders in the country. It was Earvin s own entrepreneurial spirit that inspired them to serve as his mentors. Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Friday s to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community. 32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors.

50% Cut and 50% What Makes the Successful Barber $19.95 The reality of how the barber world was introduced to Violet aChipa Sims-McGhee is that she was too young to even realize she was being taught a skill and learning a trade that also would prepare her to operate and manage her own business one day. She knew this profession was right for her. This book expresses her philosophy, what it takes and how she became a successful barber with a rewarding, memorable career. By passing knowledge on to others, this book provides teachings to enhance and strengthen the path to success, financially and spiritually instilling business tactics with good ethics, dedication and confidence that will, in combination along with skill, create a winning career. Barbers, cosmetologists, estheticians, all students and any entrepreneurs, this information is for you to absorb like a sponge. Hereas your guide to success. Good luck!

7 Secrets of Great Entrepreneurial Masters: The Gem Power Formula for Lifelong Success $21.95 Revealed for the first time — the exclusive formula for business success practiced by thousands of entrepreneursAllen E. Fishman, founder and CEO of The Alternative Board TAB(R), interviewed top entrepreneurs, identifying their common traits and practices to create the GEM Power formula. As a business leader, speaker, and Great Entrepreneurial Master himself, he has taught the formula to thousands of businesspeople. Now, in Seven Secrets of Great Entrepreneurial Masters, he shares these secrets with you. Filled with thought-provoking written exercises, savvy advice, and inspiring anecdotes, the book takes readers on a journey of guided introspection to help them balance work and life for maximum success and happiness.

8 Patterns of Highly Effective Entrepreneurs $8.44 New – “As unique as it is valuable, ["8 Patterns of Highly Effective Entrepreneurs"] achieves where so many business books fail. It provides practical advice for individuals . . . [I]t delivers what few business books ever aspire to achieve–wisdom regarding business and decision making, within a special context: start-up firms.” –From the Foreword by Carl Schramm, president and CEO, Ewing Marion Kauffman Foundation At age seven, Cameron Johnson sold tomatoes door-to-door from his family’s farm

8 Patterns of Highly Effective Entrepreneurs $9.52 New – “As unique as it is valuable, ["8 Patterns of Highly Effective Entrepreneurs"] achieves where so many business books fail. It provides practical advice for individuals . . . [I]t delivers what few business books ever aspire to achieve–wisdom regarding business and decision making, within a special context: start-up firms.” –From the Foreword by Carl Schramm, president and CEO, Ewing Marion Kauffman Foundation At age seven, Cameron Johnson sold tomatoes door-to-door from his family’s farm